Marketing and its Concepts
Many companies the world over as well as individuals who have businesses world-wide have products which they may want to sell to people who already know them as well as other prospective ones and this is done by doing through marketing of the merchandise.
Marketing is utilized to make customers feel satisfied and to keep the on board and any business cannot thrive without marketing of its products, updating its customer core about new products and innovation, team of marketing for the company and methods of keeping the business running at a profit.
Marketing must have creative methods of doing better business such as selling of the products, distribution of the same, and advertising which is very vital for any business and none can do without it.
Marketing comprises of neuroscience, anthropology, economics, mathematics, sociology, psychology, and sciences and many marketers are very well versed in the manner and ways as well as methods which a certain product may sell better than it would if marketing was not done.
Marketing is determined by development goals, long-term market objectives, budgeting, strategy in marketing as well as strategies in promoting the products, the pricing which should be pocket friendly, convenient methods of distributing of products, segmentation of market for the products, the markets target audience and thorough research of the market.
A good marketing process must involve creative arts, copywriters, advertising, brand management, art director, and the way the product is designed and since marketing is a diverse and complex there is need to employ staff who are professional in the marketing segment because those is what may make or break a company.
The marketing services must be better than those of the competitors and there is also the need for the company itself to get satisfied with its objectives and the organizational skills of the staff.
For any company to satisfy its objectives there is requirement for anticipating the wants and needs of the clients and consumers and the managers must understand a few concepts of marketing which are very essential and they include demands, wants and needs.
The needs of a consumer is to live a safe, stable and healthy life and when these needs are provided such as psychological, subjective, shelter and water, as well as food since these are the companies physical, objective, and subjective or psychological needs which concern social groups, the family and there is also need for having self-esteem.
In marketing the demands of the consumer, the wants and the needs are entertained just as long as the client is able to pay for the products because this will have a bearing on the economic demands from the company as well as for the potential and also existing customers.
What a consumer requires must be provided since it is the desire of the consumer and their wish must be respected and it is very vital to acknowledge the fact that the wants, are not necessary for the basic survival of the consumer about the clients wants are based by the peer groups and the culture.